ACHIEVING YOUR FITNESS GOALS STARTS WITH A GORDON’S! Fed up of faceless chain gyms, punishing membership fees and intimidating atmospheres? Gordon’s Gym Woolwich packs a different kind of punch. We’re independently owned, approachable and flexible – focused on high quality equipment, convenient opening hours and high quality training.

brief: create all text for the Gordon’s Gym site

we identified core words for Gordon’s, which reflect the specialised language used by weightlifters and hardcore trainers; then toned down the overall feel slightly so the gym would appeal to casual users who want something different to the usual high street sweat-factory

the result is a site whose copy speaks familiarly to the key audience (heavy trainers and athletes) without alienating the walk-in fitness enthusiast

client: septyni





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