infusely

 

INFUSELY.COM

Acai berries have rock star status in the superfood world. The deep purple colour of the berry comes from anthocyanin, the same stuff you get in blueberries and red grapes – and it indicates a diverse number of beneficial properties that attack all the major signs of aging and ill health.

brief: create informative, friendly product descriptions for Infusely’s herbal ingredients

Infusely wanted a tone that would engage its target audience – health conscious women in the 30-50+ age bracket, chatting about the benefits of the ingredients over a cup of the tea

we used a blend of glossy mag and newspaper health section language with a conversational tone

the results speak for themselves!

client: septyni

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