coolpix s800c

nikon coolpix s800c for words on words

The COOLPIX S800c is the Android™-powered camera that loves your social life as much as you do.
Record Full HD movies and take superb pictures using the 10x optical zoom. Even late night party shots are no problem, thanks to the 16-megapixel back-illuminated CMOS sensor. Tap the screen to share online, and get instant comments from your friends.

brief: contribute to product overview for the S800c
copy focuses on the social media connective aspect of the camera
we used Nikon’s positioning documents and Words on Words’ brief to write in a voice that would speak to the camera’s younger target audience
WORDS ON WORDS TOOK OUR COPY SUGGESTIONS, edited AND BLENDED THEM TO CREATE THE FINAL PIECE
agency: Words on Words
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