coolpix s01

nikon coolpix s01 for words on words

Pick your perfect body color and get noticed with the COOLPIX S01: the small camera that loves to be seen.
Light as a feather, this camera is so petite you won’t even notice you’re carrying it. When you do slip it out of your pocket or purse, you can be sure of superior photos and movies, thanks to the 3x optical zoom lens and the 10-megapixel image sensor.

brief: contribute to product overview for the Coolpix S01
the voice is developed by nikon and words on words, and we write to it
we focused on the size, lightness and style of the S01 to fit with Nikon’s target fashion-conscious audience, particularly hyping the elements of fun, design and simplicity
WORDS ON WORDS BLENDED OUR COPY WITH THEIR OWN SPIN TO CREATE THE FINISHED PIECE
agency: Words on Words
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