NIKON 1 V3 FOR WORDS ON WORDS
Lock onto action with the Nikon 1 V3. Offering top-speed professional performance, nothing gets past this portable system camera.
Nikon’s game-changing hybrid AF system captures split-second wonders with pinpoint precision, and the 18.4-megapixel CMOS sensor with ISO 160–12800 ensures beautifully detailed RAW images and HD movies in any light. The responsive tilt-screen touch monitor puts vital shooting functions right where you need them, and dedicated 1 NIKKOR lenses give you a creative edge. Intelligent Nikon 1 ergonomics and flexible system accessories put D-SLR level control at your fingertips.
brief: contribute to copy for camera overview, edit key features and tech specs
we wrote to a voice designed by Words on Words – snappy and energetic, suited to the V3’s core audience: pro photographers looking for a smaller secondary camera, and enthusiastic amateurs looking to make the jump to a higher level of image quality
our work is used by Words on Words as the basis for their final draft, edited and remixed by the agency to create the finished piece
the copy emphasises speed, precision and the creative edge
editorially, we checked for consistency of voice and information in the key features and tech specs tabs, and came up with a few alternatives for Words on Words to use
agency: Words on Words