NIKON 1 S2 FOR WORDS ON WORDS
Never fail to impress with the brilliantly bold Nikon 1 S2. Fast, portable, and fabulous, this easy-to-use system camera looks as good as the action-packed photos and HD movies it captures.
Whether you want sharper, clearer nighttime shots, or the speed to freeze the action when the going gets good, the Nikon 1 S2 delivers stunning results with ease. The slimline camera body and compact 1 NIKKOR lenses free you to chase the fun wherever it takes you. Nikon’s 14.2-megapixel CMOS sensor and rapid autofocus system empower you with split-second timing, and ensure the magic of every moment is captured with stunning precision.
brief: contribute to the product overview for the Nikon 1 S2, focusing on the camera’s style, ease of use and superb speed
we used Nikon’s consumer research documents, internal presentations and pre-production brochures
and worked to a brief and tone of voice developed by Words on Words
Words on Words took our copy suggestions and EDITED them to create the final piece
the copy is designed to speak to a style-conscious audience that wants more from its photos without complicated tech
editorially, we checked for consistency of voice and information in the key features and tech specs tabs, and came up with a few alternatives for Words on Words to use
AGENCY: WORDS ON WORDS