Acai berries have rock star status in the superfood world. The deep purple colour of the berry comes from anthocyanin, the same stuff you get in blueberries and red grapes – and it indicates a diverse number of beneficial properties that attack all the major signs of aging and ill health.
brief: create informative, friendly product descriptions for Infusely’s herbal ingredients
Infusely wanted a tone that would engage its target audience – health conscious women in the 30-50+ age bracket, chatting about the benefits of the ingredients over a cup of the tea
we used a blend of glossy mag and newspaper health section language with a conversational tone
the results speak for themselves!