flags

creating local and community flags for the flag institute

A flag, designed sensitively to represent the inclusive life of an area, gives the members of evolving communities a focus for a real sense of pride and unity. It becomes a symbol of the combined identity of the area: something to point to, and celebrate, without fear that the cultural diversity of the place is lost in a homogenising identity. Properly done, the flag symbolises a place with a special kind of freedom.

brief: edit and provide content for the first two sections of the Flag Institute guide Creating Local and Community Flags 
we contributed original content under the headings “why do we need them?”, “the advantages of being inclusive”, and “community identity makes Britain a stronger, happier place”
client: Charles Ashburner, Chief Executive of the Flag Institute
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